vie. Sep 24th, 2021

LA VOZ ARGENTINA GRAND FINALE DAZZLES AUDIENCES AND ACHIEVES 73.09% SHARE

LA VOZ ARGENTINA GRAND FINALE DAZZLES AUDIENCES AND ACHIEVES 73.09% SHAREBUENOS AIRES – SEPTEMBER 10, 2021 –Telefe, owned by ViacomCBS, aired the grand finale of La Voz Argentina (The Voice), widely leading the FTA television audience with an average 73.09% share and 24.01 rating puntos, and a peak of 84.21% share and 26.26 points. Additionally, this season of La Voz Argentina was #1 in its time slot every day of its run, with an average 67.94% share and 20.27 rating points#LaVozArgentina was a Trending Topic during each one of its airings and the show led the Kantar Instar TV Social rankings. Other notable digital highlights include: ·       The grand finale generated over 26.3 million total impressions on Twitter.·       La Voz Argentina led the Telefe.com content rankings during its run, adding more than 3.7 million unique users and generated over 10 million video views.·       The voting page had over 33 million page views and generating a total of over 14.5 million votes.·       The show’s social media accounts achieved over 452 million views and more than 928 million impressions. After a long journey that began with the 15,000 people during the Blind Auditions, the public spoke, with the La Voz Argentina finale generating a total of 4,692.011 votesFrancisco Benítez from Team Soledad was declared the winner and awarded a $1,500,000 prize. Second place was given to Luz Gaggi from Team Mau y Ricky, with $500.000. While third place went to Nicolás Olmedo from Team Lali with $300,000 and Ezequiel Pedraza from Team Montaner took fourth place with a $200.000 prize. La Voz Argentina, the successful ITV Studios Global Entertainment format, featured top notch production and unmatched talent, like host Marley and international music guests Ricardo Montaner, Soledad Pastorutti, Mau y Ricky, and Lali as Coaches.  Source: Kantar Ibope – Instar Analytics – GBA – Rat/Shr (Hogares).Source: Conviva, Kantar instar social, Google analytics,  La Voz Argentina#LaVozArgentina

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