dom. Feb 25th, 2024

VIACOMCBS NETWORKS AMERICAS CREATIVE AGENCY RECEIVES 20 PROMAX AWARDS FOR INNOVATION AND CREATIVITY

NICKELODEON RECEIVES SEVEN AWARDS AND TELEFE FIVE FOR LA VOZ ARGENTINA
MIAMI – NOVEMBER 2, 2021 – The ViacomCBS Networks Americas Creative Agency won 20 Promax Awards, the world’s premier celebration of outstanding achievement in entertainment marketing and design by honoring the teams that harness passionate fandom to drive audiences, create value, and build the biggest brands in entertainment. Nickelodeon was the ViacomCBS network with the most wins, bringing home a total of seven awards, which include four gold and three silver trophies. Meanwhile, Telefe’s campaign for La Voz Argentina won five awards, four gold and one silver trophies, making it ViacomCBS’s most awarded show. “It is truly an honor to be recognized in such a significant way by the industry’s top creative talent,” said Sean Saylor, SVP, Head of Creative, ViacomCBS Networks Americas.

“These awards reflect the creativity and collaborative spirit that are essential to position our brands and shows in innovative and engaging ways.” Promax is the global association for the entertainment marketing industry, representing thousands of people who create, market, and distribute content in media. The Promax Awards honor the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment. The finalists for Promax Awards in Latin America are selected by an international jury comprised of professionals from the world’s leading media brands, creative and marketing agencies, and content creators. The ViacomCBS Creative Agency winning pieces are: PROGRAM CAMPAIGN (IN-HOUSE): LA VOZ ARGENTINA – SILVERENTERTAINMENT/MUSIC/VARIETY PROMO: LA VOZ ARGENTINA – GOLDREALITY PROMO: LA VOZ ARGENTINA – GOLDDIRECTING: LA VOZ ARGENTINA – PROMOS – GOLDIMAGE PROMO CAMPAIGN: LA VOZ ARGENTINA – GOLDBRAND ID CAMPAIGN: ID NICK – SILVERTYPOGRAPHY:  ID NICK – GOLDANIMATION: ID NICK BOB – GOLDFILLER/CAPSULA – SINGLE: ID NICK DIA DE MUERTOS – SILVERMOTION GRAPHICS: ABRILISIMO MONTHLONG SPOT – GOLDMOTION GRAPHICS: NICKFEST TV MONTHLONG SPOT – SILVERTITLE SEQUENCE: CLUB 57 S02 OPEN – GOLDEDITING: JACKIE BROWN – GOLDHUMOR PROGRAM PROMO: BACKDOOR – GOLDHOLIDAY/SEASONAL/SPECIAL EVENT PROMO: BACKDOOR – SILVERBRAND IMAGE PROMO: LA RISA HACE BIEN – SILVERKEY ART: POSTER: LA RISA HACE BIEN – SILVERHUMOR PROGRAM PROMO: SE RENTAN CUARTOS- SILVERFUNNIEST PROMO: ¿Y DÓNDE ESTABA EL TRADUCTOR? – SILVEROMG!: ACAPULCO SHORE S8 – IMAGE SPOT SILVER

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