Zeno Group Mexico Selected as Hyatt’s Latin America & Caribbean Public Relations Agency of Record

Mexico City (February 23, 2023): Leading global hospitality company Hyatt has selected Zeno Group Mexico as its strategic communications and public relations agency of record for the Latin America & Caribbean region, effective January 2023.

The announcement builds on the successful collaboration between Zeno Group U.S. and Hyatt’s global corporate, consumer and loyalty strategic communications efforts that began in 2019. Zeno currently leads Hyatt’s Global corporate, loyalty and consumer communications strategy and Zeno Group Mexico joins as an extension of these efforts in the Latin America & Caribbean region. This unique characteristic provides Zeno clients with a successful accompaniment to communicate strategically and efficiently among target audiences.

Zeno Group Mexico will implement corporate and brand communications strategies to drive awareness and preference for Hyatt and the brand’s hotels across the Latin America & Caribbean, as Hyatt’s strong leisure-focused pipeline in the region is expected to add more than 20 hotels through 2024.

“As we continue to grow with intent in the Latin America & Caribbean region, Zeno Group Mexico’s media relations expertise, disruptive spirit, and highly qualified team will help deploy tailored communications strategies to keep our target audiences engaged with our growing company and brands,” said Thierry Guillot, senior vice president of field operations, Hyatt. As of December 31, 2022, Hyatt’s portfolio included more than 1,250 hotels and all-inclusive properties in 75 countries across six continents. The Company’s offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Residence Club®, Hyatt Place®, Hyatt House®, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.