LOS ARTISTAS: PRIMEROS TRAZOS, ViX’s New Dramedy Premieres July 7
 MIAMI – June 21, 2023 – ViX, the world’s leading Spanish-language streaming service, announced today that its new original dramedy LOS ARTISTAS: PRIMEROS TRAZOS premieres exclusively on the platform’s Premium tier July 7. The full season of 10 episodes of this tale of fraud with deception, forgery and suspense set in the exclusive multi-million-dollar world of art sales will be available at once. Starring Maxi Iglesias (“Volver a Caer” [Falling Again], “Valeria”, “Dueños del paraíso” [Owners of Paradise], “Velvet”, “Física o química” [Physics or Chemistry]) and Ximena Romo (“María Félix: la doña”, “Señorita 89” [Miss 89], “El color de la pasión” [The Color of Passion]), the original production is the first project created as a series by bestselling author María Dueñas, who is developing two new projects as part of a first-look agreement with ViX. Shot in Spain and the United States, LOS ARTISTAS: PRIMEROS TRAZOS tells the story of Cata (Ximena Romo), a young Mexican art expert whose bitter twists of fate lead her to work in a mediocre restaurant in Madrid, and Yago (Maxi Iglesias), a young Spanish antique dealer who is forced by bad luck to close his business and seek new opportunities. Unexpectedly, they get to know each other, and the chemistry between them, together with the need to find a way out of their difficult circumstances, turns them into a seductive couple looking for buyers of magnificent works of art. The problem is that such works are fakes. Still, their talent, boldness and audacity will achieve their purposes in an engaging, addictive series, full of humanity, unexpected twists, irony and beauty. Francesc Garrido (“Waiting for May”, “El jaguar” [The Jaguar]) plays the role of the antagonist in the series produced by 360 Powwow and Isla Audiovisual, under the direction of Joaquín Llamas, Oriol Ferrer and Manuel Sanabria and produced by Daniel Gutman and Víctor García. ViX offers more than 75,000 hours of on-demand content and more than 100 streaming channels, all in Spanish. The app offers two levels of access, one free with ads and one premium with subscription, in the U.S., Mexico and most Spanish-speaking countries in Latin America, on all major mobile platforms, connected TV devices and online at vix.com. Click here to download the official poster for LOS ARTISTAS: PRIMEROS TRAZOS. Join the conversation using the hashtags #ViX and #LosArtistasViX, and follow ViX on Instagram, Twitter, Facebook and TikTok. Visit televisaunivision.com for more information about TelevisaUnivision and follow us on Twitter and Instagram. |
