mar. Abr 16th, 2024

Salma Hayek, Producer

Salma Hayek Pinault attends the Premiere of ViX Original Film, EL SABOR DE LA NAVIDAD, at the 2023 Toronto International Film Festival

MIAMI – SEPTEMBER 14, 2023 – ViX, the world’s leading Spanish-language streaming service, held the world premiere of EL SABOR DE LA NAVIDAD (A Merry Mexican Christmas, working title), the second original movie under the first-look deal between TelevisaUnivision and Salma Hayek Pinault’s Ventanarosa Productions, at the Royal Alexandra Theater on September 13, as part of the special presentations program of the Toronto International Film Festival. The movie will be available on ViX in November. Salma Hayek Pinault was joined at the red-carpet premiere by her Ventanarosa Productions producing partner Jose Tamez, Director Alejandro Lorenzo (“Killing Cabos,” “Sr. Ávila,” and “Control Z”) Executive Producers Billy RovzarJennevie Olivieri-López. ViX executives Rodrigo Mazon and Augusto Rovegno were also in attendance. 

Mariana Treviño (“A Man Called Otto,” “House of Flowers”) Andrés Almeida (“Y tu mamá también,” “Ana,” “The Three Wise Kings vs. Santa”), Armando Hernández (“Blood of My Blood,” “Amar te Duele” [Love Hurts]), Juan Carlos Medellín (“Whiskey Cavellier,” ”El Colapso” [The Collapse]), Mónica Dionne (“The Arrival,” “The Wind of Fear”) and Marco Treviño (“Narcos: Mexico,” “Danyka”) star in the Christmas romantic comedy film. Produced by Salma Hayek Pinault and Jose Tamez under their Ventanarosa Productions banner along with Erica Sánchez from Lemon Studios, EL SABOR DE LA NAVIDAD is directed by Alejandro Lozano and written by Tamez. 

EL SABOR DE LA NAVIDAD features three parallel stories revolving around Mexico City’s Christmas celebrations intertwine in the film’s finale. In the first story, an estranged daughter seeks reconciliation with her family. In the second, two friends put their friendship to the test when they start working as competing Santa Clauses in Alameda Central Park. In the third, a lonely chef that cooks Christmas dinners for other families confronts her feelings for her kitchen assistant. 

ViX offers more than 75,000 hours of on-demand content and over 100 streaming channels, all in Spanish. The app is available with two access tiers, one free with ads and one premium plan with a subscription, in the U.S., Mexico, and most of Spanish-speaking Latin America, across all major mobile platforms, connected TV devices, and via web on

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