Ciudad de México a 13 de febrero.- El piloto Sergio “Checo” Pérez cambió por un momento las pistas profesionales para aceptar un peculiar reto en el tradicional juego de feria de los carritos chocones. Ruffles lo invitó a intentar cruzar de un lado al otro sin recibir ningún choque, mientras varios cochecitos buscaban impactarlo.
Con el mismo temple que luce durante cada Gran Premio, “Checo” demostró su habilidad al volante también en un carrito chocón al librar las diversas embestidas a las que estuvo a prueba. Este reto formó parte de la nueva campaña de Ruffles con el deportista mexicano “Choca a Checo”.
“Fue una competencia muy reñida, pero sin duda muy divertida. Pasé un buen rato en este reto. El poder colaborar con una marca como Ruffles, que alienta a su público a ser auténtico y disfrutar de las cosas que les apasionan, fue una gran experiencia”, comentó Sergio Pérez.
Ruffles seleccionó a uno de los deportistas mexicanos más importantes de los últimos tiempos como embajador de marca, con una serie de actividades a lo largo del año, que incluye un juego en la plataforma Joy App, donde los consumidores podrán ganar producto gratis, artículos firmados y hasta conocer a Pérez en un meet&greet virtual. El juego estará disponible a partir de este verano.
“Bajo este concepto, Ruffles quiere seguir reforzando su vínculo con los deportes, seguir ofreciendo contenidos y promociones de valor para sus consumidores y, sobre todo, continuar promoviendo la importancia de la autenticidad, el respeto y la confianza en uno mismo”, dijo Clara Contreras Directora de Papa en Sabritas México.
“Estamos muy emocionados con esta nueva campaña y poder contar con ‘Checo’, quien ha puesto a México en lo más alto del mundo del automovilismo”, agregó Contreras.
Para conocer más de la campaña y la promoción consulta las redes sociales de la marca. En Facebook como @RufflesMX y en Instagram @ruffles_mx.
MAHINDRA & MAHINDRA SHOWCASES ELECTRIC PEFORMANCE AND TECHNOLOGY AS COURSE CAR PROVIDER FOR THE 2023 GREENKO HYDERABAD E-PRIX IMMEDIATE RELEASE Mahindra & Mahindra to supply all course cars and vehicles for VIP laps this Saturday at the first ever Formula E race in India, the 2023 Greenko Hyderabad E-PrixThe world’s fastest-accelerating production road car – the Battista from Mahindra & Mahindra’s Automobili Pininfarina brand – will be on show to guests on the Hyderabad street circuitThe course cars showcase the technological advancements in EVs and the commitment of Mahindra & Mahindra to electric mobilityHYDERABAD, India – Fri, 10 Feb. 2023: Formula E and Mahindra & Mahindra today announced that all course cars and vehicles for VIP guest laps at the inaugural 2023 Greenko Hyderabad E-Prix taking place this Saturday will be provided by Mahindra & Mahindra.The electric vehicle selection will consist of six course cars and eight Mahindra & Mahindra XUV4000 vehicles for VIP laps. Making its debut in India courtesy of Mahindra & Mahindra is the Battista – the pure-electric hyper GT by Italian luxury carmaker Automobili Pininfarina.Together, they will showcase innovations inspired by the Mahindra Racing team and developed in cars designed for road use, accelerating the development of electric mobility and the future of sustainable, luxurious transport.As one of the founding teams in the ABB FIA Formula E World Championship, Mahindra Racing has competed in all 103 Formula E races to date, securing 24 podium finishes and five race wins.The 2023 Greenko Hyderabad E-Prix this weekend will be a home race for Mahindra Racing where thousands of passionate fans will cheer team drivers Lucas di Grassi and Oliver Rowland in the new GEN3 –the fastest, lightest, most powerful and efficient electric race car ever built.Matt Scammell, Chief Commercial Officer, Formula E, said:“We are delighted to expand our unique relationship with Mahindra & Mahindra for this historic first race in India. Their on-track vehicles will showcase the value automakers see in developing cutting edge EV technology in the championship that can be directly transferred into their consumer models. We look forward to an exciting, competitive debut race in India and are sure everyone in the Mahindra Racing team will do all they can to entertain and excite their fans at the track and tuning in on TV.”Asha Kharga, Chairperson, Mahindra Racing, said: “As one of the founding teams of Formula E and after racing across the world, this is a proud moment for Mahindra Racing as we come home to India for the first time, and to see Mahindra & Mahindra vehicles across the event will be the cherry on the cake. It outlines the possibilities in race to road technology that inspires our electric road cars.”Paolo Dellachà, CEO, Automobili Pininfarina, said:“We are proud to present the record-breaking Battista in India for the first time, in collaboration with our Mahindra & Mahindra friends at Mahindra Racing. This will be a true celebration of our respective innovations to lead the way in developing the pinnacle of electrified performance on road and track.”Showing support for its electric race team, high profile members of Mahindra & Mahindra will also be attending the race, including its Chairperson, Anand Mahindra and Managing Director and CEO, Anish Shah, as well as other special guests.In India, Star Sports Select 2 & Disney+ Hotstar will show all of the competitive action live from the 2023 Greenko Hyderabad E-Prix, with Disney + HotStar the destination for all the Formula E action across the weekend.
JEAN-ÉRIC VERGNE WINS HISTORIC FORMULA E RACE IN INDIA – 2023 GREENKO HYDERABAD E-PRIX REPORT IMMEDIATE RELEASE Jean-Éric Vergne wins the first-ever ABB FIA Formula E World Championship race in IndiaNick Cassidy finishes second for Envision Racing, António Félix da Costa promoted to third after investigation demotes Sébastien BuemiCalamity strikes Jaguar TCS Racing as a Sam Bird collision with Mitch Evans forces both drivers to retireSell-out crowd of more than 25,000 fans attend the 2023 Greenko Hyderabad E-PrixHYDERABAD, India. Sat. 11 Feb. 2023 – Jean-Éric Vergne (DS PENSKE) held on to win an extraordinary first-ever ABB FIA Formula E World Championship race in India in front of a sellout crowd and a host of dignitaries, Bollywood celebrities and sports stars.Vergne fought hard in the final third of the race to stay ahead of Envision Racing pair Nick Cassidy and Sébastien Buemi, though António Félix da Costa (TAG Heuer Porsche Formula E Team) ultimately took third after the Swiss was penalised post-race.It’s Vergne’s first trip to the top step of the Formula E podium since Rome in April 2021 (Season 7) and he achieved it in style. Vergne made his way to the front of the pack on lap 15 of 32 (plus one lap following a safety car), the double champion sweeping by Buemi at the hairpin after the Jaguar TCS Racing pair removed one another from the equation two laps prior.That incident saw Sam Bird make a lunge on the dirty side of the track on fourth-placed Sacha Fenestraz (Nissan Formula E Team). The Brit could not slow his I-TYPE 6 in time, colliding with teammate Mitch Evans – who was in third at the time – pitching the Kiwi’s car into a spin. Both Jaguars were ultimately forced into retirement with the unlucky Fenestraz also left tumbling down the order in a race where a podium double looked a possibility for Jaguar.Vergne led the way from that moment but had his mirrors full of Cassidy’s Envision Racing machine as the chequered flag drew closer. The New Zealander had managed to gather up an extra four percentage points of usable energy on Vergne come the closing stages of the race. However, Vergne is regarded as the consummate Formula E fighter and used every trick in the book to keep Cassidy at bay and cross the line first in what many will regard as one of his best wins and one that will live long in the memory on Formula E’s first visit to India in front of a sold-out crowd of over 25,000 people.Buemi followed home in third but an overpower infringement saw him demoted to 15th spot via 17-second penalty, equivalent to a drive-through. That promoted TAG Heuer Porsche’s António Félix da Costa onto the podium in his 100th race, the Season 6 champion having started the race in 13th. Teammate Pascal Wehrlein crossed the line fourth after picking his way through the order from 12th on the grid.Sérgio Sette Câmara avoided trouble and climbed through the pack from 15th on the starting grid to produce NIO 333 Racing’s best result since Berlin in Season 4.Meanwhile, Oliver Rowland made a move for the podium on Buemi – not aware of the Swiss’ impending penalty at the time – with just a lap to go. It didn’t work out and saw him shuffled to sixth. Nevertheless, Rowland collected his first points of the season for Mahindra Racing in the team’s home race. Norman Nato steered to seventh and the TAG Heuer Fastest Lap.Reigning champion Stoffel Vandoorne (DS PENSKE) finished in eighth for his best result of the season so far, while André Lotterer(Avalanche Andretti Formula E) and Edoardo Mortara (Maserati MSG Racing) rounded out the top 10.Jake Dennis (Avalanche Andretti Formula E) was the victim of an over-enthusiastic René Rast move on lap 26 at the hairpin – the NEOM McLaren Formula E Team driver outbraking himself and rear-ending Dennis’ car. That proved costly for the Brit, who was running comfortably in fourth and on for a strong points haul – particularly given the strong finish for the other man out front in the standings, Pascal Wehrlein.That left Wehrlein with an extended 18-point advantage on Dennis, with Vergne leaping to third in the Drivers’ standings. TAG Heuer Porsche has taken a 23-point lead over Avalanche Andretti in the Teams’ World Championship.In addition to the sellout capacity crowd of more than 25,000 fans, the historic race was attended by FIA president Mohammed Ben Sulayem and Sri K T Rama Rao, Minister for IT, Industries & Commerce, Government of Telangana. Also enjoying the electric racing action were Indian cricket legend Sachin Tendulkar, current Indian cricketers Shikhar Dhawan, Deepak Chahar and Yuzvendra Chahal along with his actor and choreographer wife, Dhanashree Verma. Jean-Éric Vergne, No. 25, DS PENSKE, said:“I’m very, very happy. It was a tough race – I had to defend quite hard at the end but we somehow managed to win it. It was a clean race, no mistakes. Very happy with the win today. It’s good for everyone’s heart in our team. For the first few races it’s good to boost it with a good race like that so couldn’t be happier.“I like new tracks – I think it’s cool. Especially this one – it’s a lot of fun. When there is a lot of little secrets to find on the track, I probably find them quickly enough.”Nick Cassidy, No. 37, Envision Racing, said:“I mean I had a really good car today – huge thanks to all my guys. I think at the races this year we’ve been pretty good. I really feel for Mitch and Jaguar today because they’re a great partner and they’ve started the season very strongly. I think the package we have is really strong and so I’m super sorry to see them go out the race like that.“(On reason behind having no duels this season but getting on the podium). Apart from we’re good in races? Honestly, we’re there in quali as well. Riyadh, Mexico and here, the difference between P1 and being in the duals and being P5 has been two-tenths. There’s not a big margin between 5th and starting 10th or potentially pole. That day will come.”António Felix da Costa, No. 13, TAG Heuer Porsche Formula E Team, said:“It felt like it meant to be. The race actually started really well and then I got squeezed by Dennis and I lost a lot of positions. But we stayed calm and worked our way back to the front slowly, and managed our energy. It hasn’t been an easy start for me. It was an emotional day for me looking back at the now 100 races or the 99 races before and where I am and things not working out like I want them to be. I can’t be satisfied with the way I am qualifying at the moment. Having said that, I have an amazing team behind me, always pushing me and giving me the tools. So I know it’s only a matter of time before we do a better job in qualifying and obviously the car can race really well. And yeah I’m really happy I came all the way to India and got a podium in my 100th race.“So much happened. I got angry, I was happy, I was calm, I was stressed. But again, I worked well with the team throughout the whole race and I guess that’s the experience of 100 races if I’m honest -starting there and coming all the way here.”Round 5 of the ABB FIA Formula E World Championship is the 2023 Cape Town E-Prix on Saturday, 25 February, the first time Formula E has raced in South Africa.Find out where to watch here: www.fiaformulae.com/en/ways-to-watch
De cara a su estreno, STAR Channel revela material exclusivo en el que Juan Martín del Potro cuenta sus motivaciones y sensaciones al abrir su íntimo y duro proceso de recuperación que atravesó para intentar volver a competir en el ATP 250 de Buenos Aires en 2022, luego de la última lesión en su rodilla que lo alejó de la competencia profesional en 2019. Además, anticipa los testimonios de grandes figuras del tenis como Rafael Nadal, John McEnroe, Juan (Pico) Mónaco y Franco Davin, quienes también forman parte del especial.
“Del Potro: el último match point” llega a STAR Channel el lunes 13 de febrero a las 7 P.M. y repite el jueves 16 de febrero a las 3 P.M.
ACERCA DE “DEL POTRO: EL ÚLTIMO MATCH POINT”
“Del Potro: el último match point” retrata la lucha de Juan Martín del Potro por volver a jugar y el deseo de conseguirlo para dedicárselo a la memoria de su padre. Filmado en distintas ciudades de Argentina y Estados Unidos, el especial de 90 minutos de duracióncuenta con testimonios de su familia, de grandes figuras del deporte y del equipo médico que acompañó la recuperación del tenista que alcanzó el Top 10 de la ATP a sus 20 años y se construyó como una verdadera “Torre” de su Tandil natal, valorando siempre los logros nacionales por sobre los personales, transformándose en el abanderado de la primera obtención argentina de la Copa Davis para su país, y de memorables batallas en los Juegos Olímpicos en donde consiguió dos medallas. Realizado por Bourke, el especial es dirigido por Matías Gey y cuenta con la producción ejecutiva de Rodolfo Lamboglia.
encienden las emociones rumbo a la edición número 57 del Super Bowl, este domingo 12 de febrero se vivirá el apasionante juego entre Kansas City Chiefs frente a los Philadelphia Eagles, en punto de las 4 p.m. en VIVO para los suscriptores de Star+ y por la señal de ESPN & ESPN Extra, con transmisión simultánea en inglés por ESPN3, misma trasmisión que se verá en los Estados Unidos.
Cobertura especial del Súper Domingo 12 de febrero:
· El reconocido equipo de especialistas de ESPN estará a cargo de la cobertura del Super Bowl LVII:
o Eduardo Varela y Pablo Viruega en la narración, el análisis y el play-by-play.
o John Suttcliffe y Katia Castorena estarán reportando desde la cancha del State Farm Stadium en Glendale, Arizona.
o Desde los estudios de ESPN en la Ciudad de México: Alex Pombo, Ciro Procuna, Eitan Benezra, Fernando Tirado, Javier Trejo Garay, Kary Correa, Miguel Pasquel, Ramiro Pruneda, Rigo Plascencia, Sergio Dipp y Toño Valle; incluyendo enlaces con Carlos Tapa Nava, Mauricio Pedroza, Rebeca Landa y Sebastián Martínez.
· Transmisón del juego en VIVO, comenzando desde las 4:00 p.m. CT.
· NFL Live desde México, el show emblema de la NFL en ESPN, lleva transmitiendo toda la semana, y para el esperado día del encuentro, el show contará con una transmisión especial previa al partido, con todo lo que sucede en el estadio, los mejores resúmenes, el análisis de los especialistas de ESPN y la palabra de los protagonistas.
· Previo al encuentro y al finalizar, transmisiones especiales de SportsCenter.
· También podrá seguirse la transmisión para Estados Unidos, en inglés, por ESPN3.
· Los fanáticos del fútbol americano también podrán seguir la cobertura a través de ESPN.com, en donde encontrarán información relacionada, vídeos destacados y el análisis de los mejores
Agenda de transmisiones en VIVO del Super Bowl LVII:
Domingo 12 de febrero
SportsCenter Special – SportsCenter Especial: Lo Mejor de la NFL 2022 / 2023
9:50 a.m.
Por Star+ & ESPN
SportsCenter
2:00 p.m.
En VIVO por Star+ & ESPN
NFL Live desde México
3:00 p.m.
En VIVO por Star+, ESPN & ESPN Extra
NFL Super Bowl LVII
4:00 p.m.
En VIVO por Star+, ESPN & ESPN Extra
NFL Super Bowl LVII Transmisión en inglés
5:00 p.m.
En VIVO por ESPN3
SportsCenter
9:30 p.m.
En VIVO por Star+ & ESPN
Highligths del Super Bowl LVII: · Por primera vez en la historia, 2 hermanos se enfrentarán en el Super Bowl, Travis Kelce de los Kansas City Chiefs Chiefs, y Jason Kelce de los Philadelphia Eagles. Ambos han ganado un Super Bowl con sus respectivos equipos y ambos fueron seleccionados en su momento por Andy Reid.· Ambos entrenadores en jefe trabajaron alguna vez para el equipo que enfrentarán el domingo. Andy Reid fue HC de Eagles entre 1999-2012, mientras que Nick Sirianni fue coach asistente con los Chiefs entre 2009-2012.· Esta será la décima ocasión en la historia que se enfrentan estos equipos. Andy Reid tiene marca de 6-0 en esos encuentros (3-0 como HC de Eagles y 3-0 como HC de Chiefs).· Los QB’s tituares de ambos equipos nacieron en el estado de Texas. Patrick Mahomes nació en Tyler y Jalen Hurts en Houston.· Tanto Patrick Mahomes como Jalen Hurts son los principales candidatos para ganar el premio a MVP de esta temporada. Desde el 2000, los ganadores de ese premio, tienen marca de 0-9 en el Super Bowl.· Ambos equipos lideraron sus respectivas conferencias en capturas de QB. Los Chiefs atraparon 55 veces al QB rival y los Eagles lo hicieron en 70 ocasiones durante la campaña regular.· Incluyendo la postemporada, ambos equipos llegan con la misma marca, la misma cifra de puntos. anotados, la misma cantidad de jugadores seleccionados All-Pros y ambos fueron el Sembrado No. 1 en sus respectivas conferencias.· Durante esta temporada ambos equipos jugaron y ganaron en el State Farm Stadium, estadio sede del juego. Los Kansas City Chiefs vencieron a los Arizona Cardinals 44-21 en la Semana 1, mientras que los Philadelphia Eagles también vencieron a los Cardinals en la Semana 5 por 20-17. Cualquiera de los dos equipo que gane el juego terminará con más triunfos que los Cardinals en esta temporada en el State Farm Stadium. El equipo de Arizona solamente
Este 12 de febrero a las 5:30 ven a Cinépolis y vive una espectacular batalla entre los dos mejores equipos de la NFL a través de Fox Sports
Ciudad de México, 9 de febrero – Cinépolis +QUE CINE, la ventana de contenido alternativo de Cinépolis y Fox Sports traen para ti el partido más esperado de la temporada de NFL, el Super Bowl LVII. En este trepidante partido, los Jefes de Kansas City se enfrentarán a las Águilas de Filadelfia con el fin de presentar al nuevo campeón de la liga.
La NFL se ha encargado de reservar el mejor partido posible para el Super Bowl LVII. Tanto Águilas como Jefes fueron el mejor equipo de su conferencia en temporada regular y terminaron con una marca de 13 victorias y tres derrotas. Y si por algo destacan estos equipos es por sus ofensivas, pues fueron las dos mejores con 61 y 59 touchdowns, por lo que se espera un partido muy entretenido y de muchos puntos.
En las últimas cinco temporadas, desde el 2018 hasta el 2022, los Jefes de Kansas City han sido el equipo más regular de la NFL, alcanzando la final de conferencia en las 5 ocasiones y llegando al Super Bowl en dos de ellas y ganándolo en 2020. Por su parte, las Águilas de Filadelfia derrotaron a los Patriotas de Nueva Inglaterra hace apenas 6 años para ganar el primer Super Bowl en su historia.
Con estos números y los mejores récords, Kansas tiene en Patrick Mahomes al mejor quarterback de la liga y Filadelfia a uno de los más prometedores, el joven de 24 años, Jalen Hurts.
Para el espectáculo del medio tiempo, Rihanna, una de las artistas más grandes de nuestra época, será la encargada de unir a las dos aficiones y hacer retumbar el estadio. Estamos seguros de que la intérprete de reconocidos temas como Umbrella, Don’t Stop The Music, Diamonds y Needed Me brindará uno de los mejores shows del medio tiempo.
FORMULA E MAKES HISTORY WITH FIRST RACE IN INDIA – HOW TO WATCH THE 2023 GREENKO HYDERABAD E-PRIX IMMEDIATE RELEASE ABB FIA Formula E World Championship will race in India for the first time this Saturday, 11 February2023 Greenko Hyderabad E-Prix takes place on a street circuit constructed in the heart of the cityDriver Pascal Wehrlein leads the Drivers’ championship after Porsche power dominated the first three races for the all-new GEN3 race car – the fastest, lightest, most powerful and efficient electric race car ever builtLucas di Grassi and Oliver Rowland set for the loudest cheers as Mahindra Racing competes on home soil for the first time in Formula EHYDERABAD, India. Thurs. 9 Feb. 2023: Formula E will make history this Saturday (11 February) as the ABB FIA Formula E Championship comes to India for the first time with the 2023 Greenko Hyderabad E-Prix, Round 4 of the 16-race season.The 2.835km street circuit, constructed around the shores of the Hussain Sagar lake by the NTR Gardens, will see the first top-tier FIA World Championship motorsport in the country for a decade and will become India’s first elite electric motor racing event.Pascal Wehrlein, TAG Heuer Porsche Formula E Team driver, moved to the top of the Drivers’ standings after winning both races in the double-header in Diriyah, Saudi Arabia, thanks to an overtaking masterclass.But 2016/17 Formula E champion, Lucas di Grassi, and teammate Oliver Rowland are expected to attract the biggest cheers from passionate fans in the grandstand in the first home race for their team, Mahindra Racing. Di Grassi already has silverware to his name this season, sealed on his debut for Mahindra at the Mexico City season-opener, and no driver has been on the podium more than his nine in Asia.Lucas di Grassi, driver, Mahindra Racing, said:“It is important for us to have a good race in India – not only for the fans, but for the championship as well. It’s a new track for us, as it is for everyone up and down the grid. It needs to be a good weekend for us. We are going to try very hard and push to the limit to get the best out of the car. We can’t wait to see all the Indian fans out in force to support us and we want to give them a good show.”Oliver Rowland, driver, Mahindra Racing, said:“Heading into Hyderabad we know where we need to improve following a difficult weekend in Diriyah. Having the home fans behind us will add to the motivation we have racing on the team’s home ground. We know they will be fully behind us and supporting us, which will give us the extra push to perform well.”AS IT STANDSIf Mahindra Racing are to take to the top step of the podium in Hyderabad, they will have two Porsche-powered teams in TAG Heuer Porsche and Avalanche Andretti to overpower, based on current form. They have dominated Formula E so far in Season 9, with the Stuttgart manufacturer’s 99X Electric Gen3 finishing one-two in every race so far.Andretti’s Jake Dennis set the benchmark in Mexico City with the first win of the new GEN3 era, with Pascal Wehrlein following him home. The two fought hard in Rounds 2 and 3 in Diriyah, the last time out, but the German got the better of Dennis in both races to take the top prize and a dominant win-double in Saudi Arabia and the standings lead, while Porsche still narrowly trail customer Andretti in the Teams table by two points.Jake Hughes (NEOM McLaren Formula E Team) sealed a maiden Julius Baer Pole Position last time out. The rookie has scored in all three rounds so far this season and has the best qualifying record of anyone on the grid. He couldn’t quite convert to silverware in the race but experienced teammate René Rast needed no second invitation to seal the team’s first podium in Formula E in Round 3.Jaguar TCS Racing also attracted attention in Diriyah, with a resurgent Sam Bird returning to the podium after an uncharecteristically barren spell for the veteran of more than 100 Formula E races. No driver has won more than the Briton in Asia either, with Bird’s four the benchmark – two in Diriyah, one in Putrajaya, Malaysia and another in Hong Kong.Before the season, some expected overtaking to be tough in the new GEN3 race car, with braking zones shortened thanks to the significant regen boost of the new car’s double powertrain. That theory was blown away in Diriyah with some 36 moves outside of ATTACK MODE position changes completed over two races.Round 2 winner Wehrlein steered from ninth to the top step of the podium and Dennis followed with his own drive through the pack from 11th to second. On just three occasions has a driver won from further down the grid than Wehrlein managed and it was the first time consecutive Formula E races had been won from outside the top four since Zurich and New York City back in Season 4.WHEN TO WATCHFree Practice 1 for the 2023 Greenko Hyderabad E-Prix Round 4 gets underway at 16:30 IST (11:00 GMT) on Friday 10 February.Free Practice 2 follows at 08:10 IST on Saturday 11 February with qualifying from 10:40 IST. Round 4 of Season 9 gets underway from 15:00 local (09:30 GMT).FOLLOW LIVE!Follow the action on-track as it happens in the brand new Race Centre. Keep across Live Timing – which includes a real-time interactive track map and the ability to follow drivers during every session of every E-Prix – plus highlights, detailed session reports, exclusive interviews, all the standings and results as well as data, insight and reaction from trackside.WHERE TO WATCHFind out how to follow the action live in every country by visiting: fiaformulae.com/en/ways-to-watchINDIA: Star Sports Select 2 & Disney+ Hotstar will show all of the competitive action live from the 2023 Greenko Hyderabad ePrix, with Disney + HotStar the destination for all the Formula E action across the weekend.EUROPEGERMANY: the race will be live on Formula E’s home, ProSieben. Fans will also be able to catch free practice sessions and qualifying live on Ran.de.UK: watch the race action live Channel 4 and catch up on all the racing via All4. Viewers will also be able to watch all sessions live on Channel 4 Sport YouTube. Eurosport 2 will also be covering both qualifying and race live, whilst Eurosport.com will also bring UK based fans dedicated coverage from all sessions.FRANCE: fans can catch race action on La Chaine L’Equipe. Eurosport 2 will show the race live whilst Eurosport.com will be showing all sessions live.ITALY: the race will be live on Mediaset’s Channel 20, with all sessions available live on SportMediaset.it Sky Sports will also show race sessions live across Sky Sports platforms, with dedicated news coverage across the weekend.NETHERLANDS: watch on Ziggo Sport and Ziggo Sport Select. Eurosport 2 will also be providing live coverage across the weekend on linear and digital channels. REST OF EUROPEAcross the remainder of Europe (excl. Italy), all sessions will be live across Eurosport’s linear and digital platforms. Eurosport will provide bespoke, live coverage of the opening race on Eurosport 2, whilst all sessions will be live on Discovery + / Eurosport.com and Eurosport Extra. These paltforms will also provide a one-stop destination for all Formula E fans’ catch-up needs.AMERICASUSA: watch the race live on CBS Sports Network. All sessions will be live on CBSSports.com and CBS Sports HQ.CANADA: TVA Sports and TSN 5 will show all the race action from Hyderabad in French and English respectively.MEXICO: complete coverage is on Fox Sports 3, Claro Sports, and Azteca Deportes, with Claro Sports providing further coverage across Latin America.AFRICASOUTH AFRICA: catch all of the live action from qualifying and race sessions on SuperSport Motorsport.MIDDLE EAST AND NORTH AFRICAQualifying and race will be live on Saudi Sport Company’s (SSC) linear channel SSC 2 as well as their digital platform shahid.net.Across the Middle East and North Africa, Dubai Sports will be showcasing qualifying and race.ASIACHINA: Formula E’s digital partnerships continue with HUYA, BiliBili, Weibo, Kuaishou and Douyin covering all sessions live, with live race action on Guangdong Sports linear channel.SOUTH EAST ASIA: SpoTV will be providing full coverage of practice, qualifying and the race.JAPAN: Viewers will be able to catch all the action from qualifying and the race s on J-Sports 3, with BS Fuji providing dedicated highlights coverage.INDONESIA: Catch the race live on iNews, with dedicated coverage across MNC platforms.AUSTRALIA: Formula E continues the broadcast partnership with Stan Sports, who will bring live coverage of all sessions on the Stan Sports platform. 9GO will wrap up the weekend with highlights for fans in Australia.NEW ZEALAND: catch all of the action, live on Sky Sports 5.
LONDON, UK. Wed. 8 Feb. 2023 – Formula E has reimagined its entire music and sound suite used across broadcast and digital channels, inspired by the power of electric acceleration and incorporating the sound of the fastest, lightest, most powerful and efficient electric race car ever built – the GEN3.
The new sonic identity is part of an overall refresh of the Formula E brand, unveiled at the 2023 Hankook Mexico City E-Prix in January, and aligned to the beginning of the GEN3 era in the ABB FIA Formula E World Championship.
The GEN3 is the third-generation Formula E race car and represents a huge leap in technology that pushes the boundaries of EV development. Incorporating the unique sound of the GEN3 into the new sonic identity was a key creative objective.
Tom Player of Lost Track Productions, working alongside Alex Bingham of sound design company Machine, was commissioned by Formula E to develop the full music and sound suite. They attended private GEN3 testing sessions by two teams in the championship – NIO333 Racing and Mahindra Racing – where they recorded audio of the race cars being pushed to the limit ahead of their debut in Mexico City.
The recordings were then developed into a range of sonic assets and embedded into the revitalised music and SFX package used across broadcast and digital content. The all-new soundtrack, including broadcast titles music, was composed by Tom Player and recorded live with a 55-piece orchestra at Abbey Road Studios.
The music accompanies a new broadcast intro titles film produced for Formula E by production partner Aurora Media Worldwide in collaboration with The Berry. The film features drivers in the ABB FIA Formula E World Championship including defending champion Stoffel Vandoorne, Mitch Evans, António Félix Da Costa and Jake Dennis with CGI-footage of the new GEN3 car racing through some of this season’s host cities including Cape Town, São Paulo, Monaco and London.
Channel 4 viewers in the UK will experience the new title sequence for the first time on linear TV this Saturday with the live broadcast of the 2023 Greenko Hyderabad E-Prix from 9am. The titles can also be viewed at: https://youtu.be/S-SD_4-zzrM
Henry Chilcott, Chief Marketing Officer, Formula E, said:
“This has been a year of renewal for Formula E – new GEN3 race car, new teams, new look and new sound. The music score and soundscape sets the tone for the entire fan experience. Working with Lost Track Productions and Machine Sound, our ambition was to create a bold new anthem for our sport as part of our newly launched brand identity. The library of music composed by Tom Player is designed to work like a film score evoking different emotions to enhance the race weekend experience from opening broadcast titles right the way through to the live podium celebrations.”
The new soundtrack has been released as a 7-track album, titled Change. Accelerated (The Official Formula E Soundtrack) and is available on all major streaming platforms including Spotify and Apple Music.
FORMULA E DRIVES EVOLUTION IN LIVE BROADCAST COVERAGE OF MAJOR SPORTS EVENTS IMMEDIATE RELEASE LONDON, UK. Tues. 7 Feb. 2023 – Formula E is pioneering a new broadcast production facility in London that delivers state-of-the-art coverage of its live motor racing action from around the world while reducing the environmental impact typical of major live international sports events on TV.Now in its ninth season, the ABB FIA Formula E World Championship will race in Hyderabad this Saturday, the first time the series has visited India. The race will air live in the UK on Channel 4 and Eurosport from 9am GMT.Beginning this season, the live international race feed distributed to more than 40 broadcasters and airing in more than 150 countries will be produced remotely from The Production Centre in London, a new state-of-the-art production facility developed by Gravity Media and located at the same address as the former BBC Television Centre in White City.The innovative production setup allows for the seamless remote integration of replay, audio and graphics into the live programme output, as well as a resilient disaster recovery system to ensure the broadcast feed remains uninterrupted in the event of technical difficulties.A new multi-year partnership with Gravity Media, the leading media and broadcast company, alongside Formula E’s existing editorial partner, Aurora Media Worldwide, means the live broadcast feed of Formula E’s international races will be produced at Gravity Media’s Production Centre in London instead of a temporary broadcast facility installed at each race location.Formula E is unique in world motorsport for racing on street circuits created on public roads in the heart of world cities to encourage the adoption of EV vehicles. Hyderabad will be the 27th world city to host a Formula E race, the 104th in the history of the series.This year, the ABB FIA Formula E World Championship will race in 11 world cities, more than any other season. Cape Town, São Paulo, Berlin, Monaco, Jakarta, Portland, Rome and London will follow Hyderabad while Mexico City and Diriyah in Saudi Arabia hosted the opening races of the season last month. Live broadcast coverage of an international sports event is typically an environmentally-intensive process with staff and equipment travelling by air. Centralising the majority of live editing and production at the 50,000 sq.ft facility in London significantly reduces the impact of staff travel and shipping of heavy production equipment.Formula E has developed an on-board camera system installed on each race car with a live team radio feed that is considered the best-in-class in the motorsport industry. More than 200 cameras cover each race from every angle giving viewers an immersive, informative, action-driven experience. Aarti Dabas, Chief Media Officer, Formula E, said:“At Formula E, as the world’s first net zero carbon sport since inception, we are constantly challenging ourselves to show how delivering world-class sports entertainment and maintaining industry-leading sustainable practices can co-exist without compromise. Our technology and broadcast teams have worked closely with Gravity Media and Aurora Media Worldwide to help us achieve this. The London-based facility and new approach to presenting Formula E coverage helps us stay true to our vision of accelerating human progress and encouraging the adoption of EV transportation while entertaining millions of viewers around the world.” Ed Tischler, EMEA Managing Director, Gravity Media, said:“We are thrilled to be working with Formula E as the first partner to use our brand new, next-generation Gravity Media Production Centre in White City. By taking the bold, innovative step of relocating TV production from a temporary facility in a remote world city to London, we are changing the game for how major global sports events are covered on television. Our new Production Centre located in the heart of White City in The Westworks building will house a growing team of creative and innovative media specialists and we hope to encourage more major sports to adopt a similar approach for TV coverage of their live events.”Eleven teams and 22 drivers compete in the ABB FIA Formula E World Championship. Two iconic names in world motorsport – McLaren and Maserati – line up on the Formula E grid for the first time this season.As well as the innovative approach to broadcast production for TV viewers around the world, this season also saw Formula E and the FIA introduce the fastest, lightest, most powerful, and efficient electric race car ever built – the GEN3.Capable of a 200mph (322kph) top speed, the GEN3 is 53kg lighter than the previous Gen2 model with a smaller chassis optimised for street racing. An additional front powertrain adds 250kW to the 350kW at the rear, more than doubling the regenerative capacity of the previous car to 600kW, with more than 40% of the energy used in-race regenerated from braking.The carbon footprint of the GEN3 has been measured from the design phase to inform all reduction measures taken to reduce environmental impact, while all unavoidable emissions are offset as part of Formula E’s net zero carbon commitment. The ABB FIA Formula E World Championship is the first and only sport in the world to be certified net zero carbon since inception.Linen and recycled carbon fibre are being used in GEN3 bodywork construction for the first time in a formula car, featuring recycled carbon fibre from retired Gen2 cars and reducing the overall amount of virgin carbon fibre used. This reduces the carbon footprint of the production of the GEN3 bodywork more than 10%. All waste carbon fibre will be reused for new applications through adoption of an innovative process from the aviation industry.
