Starring Lucero, VIX+ Adaptation of Juan Rulfo’s Novel EL GALLO DE ORO Starts Production
View this email in your browserStarring Lucero, VIX+ Adaptation of Juan Rulfo’s Novel EL GALLO DE ORO Starts Production With Locations in Hidalgo and San Luis Potosi, the Original Series Also Features Jose Ron and Plutarco Haza Lucero and José Ron, EL GALLO DE ORO ViX+ MIAMI – FEBRUARY 14, 2023 –ViX+, the subscription-based premium tier of ViX streaming service, announced today the start of production of EL GALLO DE ORO (The Golden Cockerel) in Hidalgo and San Luis Potosí. Adapted from the short novel by Juan Rulfo, one of the most important references of 20th century universal literature and precursor of magical realism, the new original series stars Lucero (“Soy tu dueña” [A Woman of Steel], “Por ella soy Eva” [Me, Her… and Eva!], “Mañana es para siempre” [Tomorrow is Forever]), José Ron (“La mujer del diablo” [The Devil’s Woman], “La desalmada” [Heartless]) and Plutarco Haza (“Mujer de nadie” [A Woman of Her Own], “Silvia Pinal, frente a ti” [This Is Silvia Pinal]). In this 10-episode series, chance will play an important role when a shy town crier, Dionisio Pinzón (José Ron) crosses paths with Bernarda (Lucero), a famous fairground singer known as “La Caponera”, causing both of their fortunes to change forever. The story takes place in Mexico in the 1940’s, when the convulsion of the revolution was still shaking and the poverty and changes it brought about were still being overcome. EL GALLO DE ORO will portray the rural towns from which the collective imagination of a picturesque and folkloric universe where palenques, card games, cockfights, food stalls and music create the festive and at times tragic atmosphere of the series. Produced by W Studios, the adaptation written by Lina Uribe (“Hasta que la Plata Nos Separe” [Until Money Do Us Part], “La Reina del Sur” [The Queen of the South]) and Darío Vanegas (“El Mariachi” [The Mariachi], “La Reina del Sur” [The Queen of the South]) is directed by Chava Cartas (“La Rebelión” [The Rebellion], “Mexzombies”, “Mirreyes contra Godinez 2, ‘El Retiro’” [Mirreyes vs. Godínez 2, ‘The Retreat’]) and with Beto Casillas (“Mexzombies”, “Mirreyes contra Godinez 2, ‘El Retiro'” ” [Mirreyes vs. Godínez 2, ‘The Retreat’], “Hernán”) as director of photography. Patricio Wills and Carlos Bardasano are the executive producers. “Juan Rulfo’s “EL GALLO DE ORO” has something special, a force of gravity, a magnetism so strong, that it attracts iconic and unique industry talent. The story unfolds in a small universe of music, literature and human drama, embodied by a great cast and marks Lucero’s return to acting. This doesn’t happen often and must be seen,” said Patricio Wills, president of W Studios, TelevisaUnivision. “EL GALLO DE ORO is one of Latin America’s most important novels, and its adaptation into a premium series will delight ViX+ audiences by highlighting the mystique and richness of Mexican traditions. Music is the common thread of this nostalgic folk tale, performed on stage by the great Lucero, who complements the story with her multifaceted talent,” said Vincenzo Gratteri, ViX+ senior vice president of Development at ViX+. Please click here to download images. ViX+ offers subscribers more than 10,000 hours of premium content, including more than 70 ViX+ Originals series and movies set to debut in its first year. Subscription to ViX+ is available in the U.S., Mexico, and most of Spanish-speaking Latin America via web at vixplus.com and through ViX app on a variety of entertainment platforms and devices, including smartphones, connected TVs and digital subscription services.
