Categoría: Deportes

LONDON, UK. Wed. 8 Feb. 2023 – Formula E has reimagined its entire music and sound suite used across broadcast and digital channels, inspired by the power of electric acceleration and incorporating the sound of the fastest, lightest, most powerful and efficient electric race car ever built – the GEN3.

The new sonic identity is part of an overall refresh of the Formula E brand, unveiled at the 2023 Hankook Mexico City E-Prix in January, and aligned to the beginning of the GEN3 era in the ABB FIA Formula E World Championship.  

The GEN3 is the third-generation Formula E race car and represents a huge leap in technology that pushes the boundaries of EV development. Incorporating the unique sound of the GEN3 into the new sonic identity was a key creative objective.

Tom Player of Lost Track Productions, working alongside Alex Bingham of sound design company Machine, was commissioned by Formula E to develop the full music and sound suite. They attended private GEN3 testing sessions by two teams in the championship – NIO333 Racing and Mahindra Racing – where they recorded audio of the race cars being pushed to the limit ahead of their debut in Mexico City.

The recordings were then developed into a range of sonic assets and embedded into the revitalised music and SFX package used across broadcast and digital content. The all-new soundtrack, including broadcast titles music, was composed by Tom Player and recorded live with a 55-piece orchestra at Abbey Road Studios.

The music accompanies a new broadcast intro titles film produced for Formula E by production partner Aurora Media Worldwide in collaboration with The Berry. The film features drivers in the ABB FIA Formula E World Championship including defending champion Stoffel Vandoorne, Mitch Evans, António Félix Da Costa and Jake Dennis with CGI-footage of the new GEN3 car racing through some of this season’s host cities including Cape Town, São Paulo, Monaco and London.

Channel 4 viewers in the UK will experience the new title sequence for the first time on linear TV this Saturday with the live broadcast of the 2023 Greenko Hyderabad E-Prix from 9am. The titles can also be viewed at:  https://youtu.be/S-SD_4-zzrM

Henry Chilcott, Chief Marketing Officer, Formula E, said:

“This has been a year of renewal for Formula E – new GEN3 race car, new teams, new look and new sound. The music score and soundscape sets the tone for the entire fan experience. Working with Lost Track Productions and Machine Sound, our ambition was to create a bold new anthem for our sport as part of our newly launched brand identity.  The library of music composed by Tom Player is designed to work like a film score evoking different emotions to enhance the race weekend experience from opening broadcast titles right the way through to the live podium celebrations.”

The new soundtrack has been released as a 7-track album, titled Change. Accelerated (The Official Formula E Soundtrack) and is available on all major streaming platforms including Spotify and Apple Music.

LONDON, UK. Wed. 1 Feb. 2023 – Formula E and international sports and lifestyle brand, New Era, today announced a multi-year global licensing deal for a range of fan headwear products with New Era supplying the official podium cap for the first time in motorsport.

The Hankook Tire podium cap was unveiled at the 2023 Hankook Mexico E-Prix where more than 40,000 fans saw Jake Dennis (Avalanche Andretti Formula E team) win the first race of Formula E’s GEN3 era and become the first racing driver to take the top step of the podium wearing a New Era 9FORTY cap.

A range of five further caps featuring Formula E’s refreshed brand identity across New Era’s iconic 9FORTY, 9FIFTY, and Trucker silhouettes will launch from Spring 2023. The consumer range will be available to purchase across New Era’s international distribution platforms alongside Formula E’s official ecommerce channels and retail stores at races.

New Era and Formula E will also collaborate on bespoke and limited-edition styles, such as unique designs for landmark races and a championship edition. Aligned with Formula E’s sustainability commitments, the New Era range will also utilise REPREVE® fabric – the world’s leading recycled performance fibre – where plastic bottles are transformed into a technical yarn used for performance-ready headwear.

Jamie Reigle, Chief Executive Officer, Formula E, said:

“We are excited to make history with New Era and go all the way to the top step of the winner’s podium for the first time in motorsport with the Hankook Tire podium cap. New Era is an industry leader and one of the most recognisable and iconic lifestyle brands. This new partnership showcases the strength of our global licensing offer while giving fans the opportunity to share their passion for Formula E with a premium fashion product featuring our refreshed brand identity.”

Paul Gils, Vice President EMEA, New Era, said:

“We are excited to be partnering with Formula E in 2023. As changemakers in our respective industries, we are thrilled to see Formula E designs on New Era’s most renowned silhouettes in new and exciting materials. Formula E marks another step in New Era’s presence in motorsport.”