MIAMI – February 15, 2023 – ViX+, the subscription-based premium tier of ViX streaming service, today released the first look at the original dramedy LOS ARTISTAS: PRIMEROS TRAZOS (The Artists: First Strokes). This is María Dueñas’ first direct-to-series project and the first production under the first-look agreement between the bestselling author and TelevisaUnivision. María Dueñas also has two new projects with ViX already in development as part of the renewal of this deal.
“It has been very gratifying for me to participate in the adventure of LOS ARTISTAS: PRIMEROS TRAZOS, an engaging, agile, and luminous series with magnificent actors, beautiful scenery, plots full of ingenuity and much, much talent. An enriching project that leads you to finish each episode with a feeling of enjoyment and a smile on your face,” said María Dueñas.
Starring Maxi Iglesias (“Volver a Caer,” “Valeria,” “Dueños del Paraíso,” “Velvet,” “Física o Química”) and Ximena Romo (“María Félix: la Doña,” “Señorita 89,” “El Color de la Pasión”), LOS ARTISTAS: PRIMEROS TRAZOS is a story of fraud with deceit, forgery and suspense, set in the rarified world of multi-million-dollar art dealing business. Filmed in Spain and the U.S., this original series finished production in Miami last month.
LOS ARTISTAS: PRIMEROS TRAZOS tells the story of Cata (Ximena Romo), a young Mexican art connoisseur, whom the bitter twists of fate lead to work in a mediocre restaurant in Madrid, and Yago (Maxi Iglesias), a young Spanish antique dealer forced by bad luck to close his business and who’s now looking for new opportunities. Unexpectedly, they get to know each other and their chemistry, paired with the need to find a way out of their harsh circumstances, make them a seductive couple looking for buyers for magnificent works of art. The problem is that such works are fake, extremely fake. With their talent, brazenness, and audacity, they will lead the story of this attractive, addictive series, full of humanity, unexpected turns, irony, and beauty.
Francesc Garrido (“Waiting for May,” “El Jaguar”) will play the antagonist of the series produced by 360 Powwow and Isla Audiovisual, under the direction of Joaquín Llamas, Oriol Ferrer and Manuel Sanabria and the production of Daniel Gutman and Victor García.
ViX+ offers subscribers more than 10,000 hours of premium content, including more than 70 ViX+ Originals series and movies set to debut in its first year. Subscription to ViX+ is available in the U.S., Mexico, and most of Spanish-speaking Latin America via web at vixplus.com and through ViX app on a variety of entertainment platforms and devices, including smartphones, connected TVs and digital subscription services.
